Entertainment has gained an increasingly on-demand character, in which people choose what they will consume, how often, at what time and in what way. With digitization, accelerated by the pandemic, this has gained more and more strength. And new characters have entered this scenario.
2022.MayAlso known as Nicolle, Cherrygumms is a gamer, entrepreneur and CEO in her own life. She has played different sports, but it was in the world of e-Sports that she found her greatest talent and greatest passion. Her history with games started when she was a little girl.
2021.Sep2021.Aug
Ahead of one of the biggest national electronic games teams, young man intends to use the resources for working capital and construction of the Arena project.
2021.AugThe gamer will be the female representative in the segment that is already part of the brand's universe
2021.AugThe digital bank continues to invest in the e-sports scene, while assembling a robust team of ambassadors
2021.MayExecutives from Black Dragon, Wildlife and Bemobi addressed the different aspects of the giant games market in a panel at the CEO Conference
2021.MayNicolle Merhy, CEO of esports organization Black Dragons, has just officially become NIKE's first female gaming ambassador
2021.MarStreamer cherrygumms (Nicolle Merhy) was featured at MNB 2021 by exploring the power of this industry, options for brands and commenting on Coca-Cola's gaffe when trying to reproduce its communication formula without listening to the gamer audience.
2019.DecRepresentatives of the national e-sports scene are in the selection of young talents under the age of 30 who stood out throughout the year in the country
2019.DecKnown as Cherrygumms, young is a member of Black Dragons and runs the club with more than 60 players
2019.Nov2018.Nov
Pro player, businesswoman and influencer: see five facts about Cherry
2018.Oct2018.Mar
2016.May